DANGXIANSHANGGUANGGAOCHENGWEI“LIAN”SHANGGUANGGAO,CHUANTONGSHUZIGUANGGAODEWEIJI,SIHUSUIZHIERLAI。


  3YUE26RI,MEIGUOLINGXIANDEQIAOKELIZHIZAOSHANGHAOSHIGONGSIZHENGSHIJIARULEAdLedgerQUKUAISHUZIGUANGGAOLIANMENG。GAILIANMENGYOUIBM,Tegna(MEIGUOTOUBUMEITIGONGSI)HEQUKUAILIANGONGSIMadHiveYU2018NIANCHUANGLI,LIANMENGZHONGHUANYOUFAGUOZHUMINGDEMEITIJITUANPublicis Media。LIANMENGCHENGYUANXIWANGZAIQUKUAILIANJISHUDESUZAOZHIXIA,ZENGJIAGUANGGAOSHUJUHETOUFANGLIUCHENGDETOUMINGDU。


幸运飞艇能玩吗  2018NIANCHU,MEIGUOZUIDADEYOUXIANDIANSHIGONGSIComcastYUNBCHUANQIU、DISHINIHEChannel4(YINGGUODEGONGGONGFUWUDIANSHITAI)、Altice USADENGQIYEGONGTONGFABULEBlockchain Insights Platform(QUKUAILIANDONGCHA)PINGTAI,GAIPINGTAINENGGOUPIPEISHOUZHONGSHUJUKU,TONGGUOZHINENGHEYUELAIJINXINGGUANGGAODEGOUMAIHETOUFANG,TAMENXIWANGTONGGUOYINGYONGDICENGQUKUAILIANJISHU,YISHIXIANGENGHAODIGUIHUA、ZHIXINGHEHENGLIANGGUANGGAOTOUFANGDEXIAOGUO。


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  鏈上廣告,廣告市場的新型收割機


幸运飞艇能玩吗  QUNIANSHIYUE,RIBENDEQICHEZHIZAOCHANGSHANGFENGTIANJIUHEQUKUAILIANGUANGGAOFENXIGONGSILucidityHEZUO,JIEYITONGGUOQUKUAILIANJISHUZENGJIASHUZIGUANGGAOHUODONGDETOUMINGDU,JIANGDIGUANGGAOTOUFANGCHENGBEN。


幸运飞艇能玩吗  BUZHIGUOWAI。JINNIAN1YUE,KEDAGUFENKAISHIZHULIDAZAOQUKUAILIANMEITIRUKOU,YUJINTAICHUANGTOU、HUICONGJITUAN、BAIZHIHEDENGGONGSILIANHEFAQISHELIGUIMOWEI10YIDEQUKUAILIANCHANYEJIJIN,YI“CHANYEJIJIN+RUKOUMEITIPINGTAI+YANJIUYUAN”DEXINGSHI,SHIXIANQUKUAILIANJISHUYUGUANGGAOYINGXIAOLINGYUDERONGHE。


  ERZAIBUJIUQIAN,XIAOMIKEJIGONGSITICHULEYISHUJUXIEZUO、FANQIZHA、XIAOGUOJIANCEWEIZHUYAOCHANGJING,GOUJIANGUANGGAOJISHUQUKUAILIANGONGTONGTILIANMENG。


  SHENCHUYUZHEGEKUAISUBIANGEDIEDAIDESHEHUI,WULUNSHIQIYEHUANSHIGEREN,DOUZAIFENGKUANGDEXUNQIUGAIBIANHERONGHE,JIXIWANGBUHUIBEISHIDAISHUAIXIACHE。


  ZHISHIBAOMANDELIXIANG,HUANXUYAOJISHULAIZHICHENG。QUKUAILIAN+GUANGGAO,YESHIYIYANG。


  傳統“廣告三角”,困局難破


  ZAIGUANGGAOJIELIUCHUANZHUYIJUHENZHUMINGDEYIWEN:“WOZHIDAOWODEGUANGGAOFEIYOUYIBANLANGFEILE,DANSHIWOBUZHIDAOSHINAYIBAN?”


幸运飞艇能玩吗  ZHEGEYIWENQISHIBAOHANLIANGCENGHANYI,YISHIWODEGUANGGAOSHIFOU“ZHUNQUE”CHUDALEYONGHU,ERSHIWODEGUANGGAOSHIFOU“YOUXIAO”ZUOYONGYUSHOUZHONG。


  YOUYUGUANGGAOZHU、LIULIANGZHU、YONGHUSANFANGCUNZAIZHUTIANSHENGDEHUBUXINREN,CHUANTONGDEGUANGGAOSANJIAOZHIJIANYEJIUBICIDAILAILEGUANGGAOYANZHENG、SHUJUJIANCE、GUANGGAOLANJIEDENGZHUDUOWUJIAZHIDEZHONGJIANHUANJIE,JIEGUOBIANSHITIGAOLECHENGBEN,JIANGDILEGEFANGSHOUYI。


  CIWAILIULIANGZHUDEXUJIADIANJI,GUANGGAOJIESHOUFANG(YONGHU)BEIDONGQIEWUCHANGDEJIESHOUGUANGGAOXINXI,GUANGGAOPINGTAIDESHUJULONGDUAN,ZHEXIEDOUSHICHUANTONGGUANGGAODEKUNJU。


  JUAIRUIZIXUNTONGJI,2018NIANZHONGGUOXIANSHANGGUANGGAOSHICHANGFENE4010YIYUAN,TENGXUN、BAIDU、TOUTIAO、WEIBO、ALIBABAWUDATOUBUQIYE2018NIANQUANNIANGUANGGAOSHOURUZONGJIJIUDADAOLE3320.87YIYUAN,ERQIAN20TOUBUGUANGGAOPINGTAISHIZHANLVDADAOLE85%。ZAIMEIGUO,FacebookHEGoogleJINLIANGJIAQIYEJIUYAOCHIDIAOZHENGHULIANWANGGUANGGAOSHICHANG2/3DEFENE。


  TEBIESHIZAIJINRUCUNLIANGSHIDAIZHIHOU,BANSUIZHULIULIANGBILEIDEZENGQIANG,ZHEZHONGGUATOULONGDUANDEGEJUJINYIBUJIAJU。JUHUACHUANGZHENGQUANYANBAOYUJI,2019 NIANXIANSHANGGUANGGAOZIYUANHUANJIANGJINYIBUXIANGTOUBUJIZHONG,ERXINGYEZHONGDEZHONGXIAOQIYEDESHENGCUNKONGJIANHUIJINYIBUDEBEIYASUO。


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  XIANSHANGGUANGGAOSHICHANGtop20SHICHANGZHANYOULV LAIYUAN:ZHONGJINYANJIUYUAN


  SHUJULONGDUANZHIXIA,QIANGZHEHENGQIANG,RUOZHEYUERUO。MATAIXIAOYINGCHENGWEILEZHEGEXINGYESHENGCUNZHEDEWUNAI。


  LINGYIMIAN,JUIBMSHANGYEYANJIUYUANFABUDESHUJUXIANSHI,ZAIMUQIANDEGUANGGAOXINGYEZHONG,MEIYIBIDEGUANGGAOZHICHUZHONG,JINYOU38%—46%DEZHICHUZUIZHONGDADAOLEYUQIDEMEITIQUDAO。YUCITONGSHI,ZAI2018NIAN,GUANGGAOZHUYOUYUGUANGGAOQIZHA(DIANJIZUOBI)ERSUNSHIDEJINEJIUGAODA190YIMEIJIN,DAO2022NIANZHEYISUNSHIYUJIJIANGGAODA440YIMEIYUAN。


  GUANGGAOCUOPEI,YONGHUPINGBI,LIULIANGZAOJIA,YONGHUXINXIXIELU,SHUJUHUNLUANHEJIESUANYANCHIDENGWENTI,SHISHUZIGUANGGAOFAZHANZHONGJIDAIJIEJUEDEWENTI。


  SUIRANRENGONGZHINENGHEDASHUJUJISHUKEYITUIDONGGUANGGAOXINGYEXIANGJINGZHUNYINGXIAO、ZHIHUIYINGXIAOMAIJIN,DANXIANGDUIYUQUKUAILIANDEKESUYUAN、BUKECUANGAI、DIANDUIDIANJISHUYIJIZHINENGHEYUEYINGYONGDENGYOUSHI,HOUZHEHUONENGGENCHUBINGZAO。


  RTBAsia ,YIJIAZHUANYECONGSHIPINPAIANQUANYIJIWUXIAOLIULIANGZHENBIEDEGUANGGAOYANZHENGKEJIGONGSI,QICEO AndyYEGAOSUXINLIANJIE,MUQIANHULIANWANGGUANGGAOXINGYEZHONGLIULIANGZHENSHIXINGHEDINGJIAKEXUEXINGDEWENTIXUYAOJIEJUE。TARENWEI,GUANGGAOSHULIANGTAIGUOYUFANLAN,YESHIYIZHONGDUIXIAOFEIZHEDEGUODUXIAOFEI。